Back in 1999, Beauty Junkie fell for Tarte, its darling red-headed creator Maureen Kelly, the simple yet perfect formulations and chic purple packaging. Over the years many Tarte products have graced our makeup bag, but one has never left—the Cheek Stain, a cult classic. This magical stick gives the perfect hint of color sans any messy brushes. While the original Flush shade remains a must, each new addition is just as lovely. Try for yourselves and you’ll soon find yourself defining product loyalty. THE DETAILS: $28, www.tartecosmetics.com
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