Chanel plans to establish a new base for its beauty business in February with the launch of Lift Lumière, its newest foundation and concealer line.
The range is intended to target an age-conscious client who also wants full coverage, said Christine Dagousset, executive vice president of Fragrance and Beauté for Chanel.
“The Lift Lumière launch fits into the framework of the general Chanel foundation strategy to provide every customer segment the perfect foundation with exceptional quality,” said Dagousset. “The new foundation and concealer provides antiaging benefits without compromising coverage.”
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